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E-cigarettes: silent investors, smug entrepreneurs.

  But who knew the cold water would come so soon?By the end of the party on March 15th, countries' bans on e-cigarettes were even more intriguing.

  Some believe that by naming the entire e-cigarette industry, the party is ostensibly waking up consumers and warning companies.But the reason behind it is to rein in the fast-growing e-cigarette industry and cool water pipes money inflows.

  That seems to be a reminder to investors who have backed e-cigarettes in the past.After the party, contacted a number of investors to see what they thought of the sudden roll call, but declined, citing "the current track is too controversial to talk about."

  In contrast to the silence of investors, some entrepreneurs still have a vision for the e-cigarette industry, even with all the turmoil.Don't destroy a new industry. What if it's a world-class opportunity?

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  For zhao tianyi, an e-cigarette entrepreneur, naming names glass pipes at the March 15 party came as a complete surprise.But in his view, the current state of the e-cigarette market is chaotic, brands are chaotic and unregulated, and naming is not a bad thing."Quite a few of these licensed e-cigarette sellers are bound to be nervous, which is a good start for companies that are truly core players.

  "The quality of e-cigarettes should not be magnified. In essence, the demand for e-cigarettes is due to the existence of cigarettes," zhao told qi yun.-

  Zhao tianyi also said that any industry has its development stage, and the party's naming marks the official entry of domestic e-cigarettes from the embryonic stage to the rapid growth stage.In the future, the threshold of e-cigarettes will be higher and higher, only highly competitive e-cigarette companies can stand at the end of the wave.

  Electronic cigarettes, however, another controversial is that many electronic cigarette brands in the design and marketing of electronic cigarettes with a "health", "health" and "fashion" these three words, the relatively weak damage and absolutely harmless, as if they are to cultivate and attract new non-smokers, and teenagers are the most vulnerable to erosion ".

  Although the state administration for market regulation and the state tobacco monopoly administration issued a special notice last year banning the sale of e-cigarettes to minors, the effect was minimal.As an emerging product, e-cigarettes are still poisoning the majority of the population.

  In this regard, ying flourished at tell Qian Yunyun RELX founder, le super launched the glass bongs guardian as early as the beginning of the business plan, and strongly support all tobacco control measures and support national and local governments, resolute don't sales to minors and sales of electronic cigarette products, advocate the industry and the whole society to participate in the protection of minors' healthy growth environment.

  However, from the current point of view, there is a big question mark over whether there are minors among the major brand buyers and how to achieve the goal of not selling e-cigarettes to minors.In addition, e-cigarettes are not regulated and many practitioners believe that when they reach a certain size, they will inevitably be controlled and are likely to become "one size fits all".

  Zhao tianyi, an entrepreneur, disagrees: "it's just a process of seeking common ground while putting aside differences over the current conflict of interest between e-cigarettes and traditional tobacco.After all, 'how can we replace tobacco without it?'"Specifically, e-cigarettes and traditional cigarettes have their own advantages and disadvantages in the competition for benefits, but more negotiation and compromise are needed to properly handle the relationship between them.

  Changjiang securities told relevant media that the e-cigarette industry can take the "3.15" as an opportunity to gradually introduce relevant standards and regulatory measures. Specifically, the e-cigarette industry will enter a regulatory period in the future, which is not clear, including who will lead the industry regulation, how to define the industry standards, how to tax or gradually implement.