There are three characteristics of the standard: first, its comprehensiveness and fineness are much higher than peers;Second, the strictness of some regulations exceeds the "national standards" of network communication;Third, it shows the trend of integrating with the international e-cigarette market, which will inevitably bring fundamental changes to the impatient dragon water pipe market and lead to the normalization of the industry.
February 28, 2020 -- when China's new coronavirus outbreak has just eased and most enterprises have not yet returned to work, shenzhen snow fog technology co., LTD. (shenzhen snow fog technology co., LTD.) released an enterprise standard called "electronic atomizer" on the "enterprise standard information public service platform".
This is a 67-page standard.If you print it out on A4 paper, about 20 meters, you can drag it from the seventh floor to the ground.
More importantly, many of the metrics and details involved are missing from the industry;Some of the details can be compared with the "national glass bongs standard" published online by the national standards committee.Snow fog technology supply chain partner li tiancheng said.
Therefore, this standard is praised by the industry as "the most strict in the history of Chinese e-cigarettes".
What are enterprise standards?
Here, it is necessary to understand the meaning of enterprise standards.
First, when the product does not have the national standard, the industry standard or the local standard as the basis, should formulate the enterprise standard, the organization product quality production and the inspection is the foundation of the enterprise.
Second, this is also a common means of leading enterprises to improve the competitiveness of the industry, because enterprise standards are often higher than the national standards, the idea behind it is like the old name tongren hall couplets: "although the processing is complex, but dare not save artificial taste, although expensive, but dare not reduce material resources.
But for the particular industry of e-cigarettes, strict corporate standards seem to be tampering with their own.
In China, atomized e-cigarettes have always faced regulatory problems: from the perspective of nicotine content in tobacco oil, it should be regulated by the tobacco system;However, the different principles of nicotine preparation and the positioning of traditional tobacco hazard reduction are also considered to be regulated by national health and sanitation committees;Others felt that it should be managed by the ministry of industry and information technology as an electronic product.
"Due to the water control measures in Kowloon, the national standard for water pipe corrosion has not been issued after years of planning," he said.
Its development process is longer than that at home and abroad. It involves industrial chains and consumer markets with different national conditions and needs to adapt to different local laws and regulations.In the us market, for example, the FDA has always been at the forefront of regulation, while in the UK it is entirely regulated by the medicines and medical products regulator, while German courts have ruled that e-cigarettes are excluded from drugs and medical devices.
From an industrial perspective, the vast majority of e-cigarettes in China are made in contract factories, while brands are only responsible for production, including sales.The manufacturer does not own the brand itself, and its interest is actually TOB, not TOC.Therefore, there is more emphasis on "compatibility "- meeting as many brand needs as possible at the lowest possible cost.This also determines that, to some extent, there is a degree of inertia in product standards.
Therefore, among the standards implemented by various enterprises, there are not only the "general specification of e-smoke atomization products" and "e-cigarette liquid specification" issued by the e-tobacco industry committee of the China chamber of commerce of e-commerce in 2017, but also the standard completely separated from the standard.
Moreover, e-cigarettes are essentially a rejection of high standards.You have to remember the e-cigarette wave that started in the second half of 2018.Compared with foreign industries such as chemical industry and tobacco industry, the development trend of e-cigarettes in China is dominated by the power of the Internet, which derives from two characteristics of the e-cigarette industry:
One is that the profit model is good, and the other is that the entry cost is very low.
The former understand that the profit of e-cigarettes lies in the cigarette bomb, which can be implemented like an ink cartridge to a printer.In an ideal world, continuous buy-backs by users can bring positive cash flow to brands and franchisees.
The latter is that it costs only $35 million to build a new brand of e-cigarettes, compared with billions of dollars in "heavy assets" such as Shared bikes.This naturally attracted luo yonghao, tongdao uncle and others in the online game "online celebrities" in the flow of money.
Add: Guangdong . China