A year ago, bullet financial visited an e-cigarette store in Beijing's dongcheng district.The message "e-cigarettes contain nicotine, no minors" was found on prominent parts of the store and the e-cigarette package.Employees say customers need to post age information glass pipes before buying products.
According to bullet financial, many e-cigarette brands, including ivivi and platinum, have taken action to prevent minors and will check dealers from time to time to ensure the ban is strictly enforced.
In fact, as a new type of tobacco, e-cigarettes are more expensive than traditional tobacco and not aimed at minors.Underage e-cigarette smoking is just the explosion of an industry in which players who want to make a quick buck are flocking in, creating a chaotic scramble for competition.
Before that, the sales of domestic e-cigarette brands were mostly conducted on the Internet, which is a convenient, efficient and low-cost online sales system with low entry cost. E-cigarette merchants mix and match, and "ppt-e-cigarette" project can be seen everywhere.
With the advent of the regulatory ban, the way of life in the e-cigarette industry is bio water pipes quietly changing, while the industry's chaos is clearly contained.
The regulatory ban directly cuts off online sales channels and compares e-cigarettes to traditional tobacco on the same track.
The rapid growth and explosion of e-cigarettes over the past year or two has relied heavily on the Internet and capital, and many brands were already considering how to de-market them shortly after the ban.Those who survive spend almost all their energy expanding offline channels.Going offline will also make the brand more solid."Zhang gengbin, the founder and CEO of iv e-cigarette, told bullet finance magazine.
According to zhang gengbin, iv currently has nearly 10,000 terminal outlets in northern guangzhou, Hong Kong, Macao, Taiwan and other second - and third-tier cities, including 3,000 key stores.
Before the announcement, platinum entered nanjing 711, Shanghai xishi, Beijing wumei and other convenience stores, as well as JD and other 3C channels.Com house and China mobile in some provinces."Following the announcement, platinum partnered with national contractor tianyin," the spokesman said.Fang hui, chief marketing officer of platinum e-cigarette, said the company launched a plan of "thousands of stores" in November and has identified more than 100 new stores so far, mainly in first-tier and second-tier cities.
In fact, the arrival of the regulatory wave has put pressure not only on the Chinese industry to tighten brand distribution channels, but also on the development of suppliers.
China is the birthplace of e-cigarettes and other e-cigarettes, and is the production base of water pipe fittings in the world.China produces 95% of the world's e-cigarettes, most of which are exported.
But the world's largest e-cigarette market is in the United States, accounting for nearly half of the world market.
As for the impact of the us ban on the e-cigarette industry, fang hui made no secret that shenzhen is the main producer of e-cigarettes in the us and the us ban will have a significant impact on the e-cigarette industry in China.
Zhang believes the ban has not only had a huge impact on the us domestic market, but also slowed the development of the global e-cigarette market.He told bullet financial that avi was ready to enter the U.S. market, but would not rush into the U.S. market.
The first thing directly affected is some of the products that were originally exported to the United States.Non-tobacco-meat e-cigarettes still account for a large proportion of e-cigarette products, which cannot be sold in the United States after they are banned in the country, and e-cigarette makers need to adjust their product mix.If it's a contract-based business, it depends on whether the brand business is much affected, but for some manufacturers that export their own brands to the U.S., it does matter in the short term.Chen min on the financial analysis of the bullet said.
But in the us, products that go beyond the ban do not mean they can rest assured.
In the U.S. market, it could be a big change this year."Min Chen told bullet financial that the United States requires all e-cigarette products sold in the market to be certified by PMTA (tobacco pre-marketing application) from may.However, PMTA certification costs more and takes a long time.For some small e-cigarette companies, this will be a natural threshold.
At present, from the global perspective, the regulation of the e-cigarette industry has become the norm. All e-cigarette companies need to do is to comply with the regulation and action.
Add: Guangdong . China