Like most businesses, the lake is sold under the lookah glass for sale line, with three, six, and nine players.From the perspective of the game department, some are contributions, some are money, and some are playing resources.Style-wise, some people sell in a down-to-earth way, some are good at marketing, others are wild roads.
Depending on their position in the channel, these people play different roles and get different shares, forming a complete profit chain for e-cigarette sales.Some people are at the top of the chain and have no losses, while others are at the end of the chain and become the objects of gain.
The policy shift caught some Internet players, who excel at online marketing, off guard.The complexity of offline channels is different from that of online channels.Many people who cross the border from the Internet do not even have access to the north in the first place.It's like an e-cigarette entrepreneur.
"There is also the need for offline regulation," he said. "the national tobacco administration (ntoa), as the representative department, is now promoting and regulating the dangers of e-cigarettes.Earlier, caixin reported that the state tobacco monopoly administration held a meeting to ask brick-and-mortar stores on campus to remove products related to e-cigarettes, but not in areas around the campus, and not to force them to take them off the shelves or impose any form of punishment.
, however, the actual landing process, some parts of the law enforcement level, some local tobacco monopoly bureau staff requirements of school shopping center, ready-made store sells electronic cigarettes, otherwise they will be subject to administrative punishment, or even cancel the tobacco monopoly, this also gives e-cigarettes offline war increased uncertainty.
Three groups of people started selling lookah glass bongs for the first time.They were the first people to get their hands on e-cigarettes, often with their own specialty stores and "steam rooms" featuring various themes.One group came from the media, a group of people who have a keen sense of the wind direction, and they discovered the potential of e-cigarettes in advance, like Yooz, the founder of rhinos, who came from the media.There is also a group of agents who make fast-selling products such as white wine, drinks, mobile phones and other products.
Before banning online sales on Nov. 1, domestic e-cigarette brands seized on a gap in policy and sped up the siege of horse racing.Due to the lack of control, all kinds of money and people flock to it, and the offline channels are mixed together.
Night clubs, Internet cafes, convenience stores and digital stores are the terminal channels of chiu yiwu, founder and CEO of whale smoke.These channels can easily reach smokers and experience the scene, and the space is relatively closed, so mobile marketing is better.
In the second half of 2018, e-cigarettes began to appear in the main locations of these stores, starting with nightclubs.Most of these products are disposable cigarettes, with prices ranging from more than 10 yuan to dozens of yuan, which is the focus of early delivery of e-cigarettes, which is the intention of the education market.
The owners of these stores intuitively sense the explosive power of this new industry: e-cigarette brands tend to shop for free first, the owners don't have to pay, the products hit the shelves first, and the next time they buy something, they have to pay.As the number of e-cigarette brands increases, the competition for offline channels becomes more and more fierce.Free stores, subsidized merchandise, and entry fees began to become standard allocations.
One e-cigarette investor told Burning Finance that mainstream disposable glass bong china now cost between 150 and 250 yuan a month in convenience stores, large businesses between 300 and 400 yuan, and nightclubs can cost thousands to tens of thousands of yuan depending on their location.
A founder of an e-cigarette brand that works with convenience bees told Burning Finance that it would cost at least 500,000 yuan to get a sku, an entrance, a booth, a deposit, etc., to put e-cigarettes on a shelf for convenience bees.In addition, at the time of supply, it must be ensured that the convenience bees have a 50% gross profit and a two-month recovery period.
Competition from brands for channels raises the price of channels and attracts more players into the arena.
In the second half of 2019, e-cigarette brands compete for store space.The popular model in the industry is for individuals to apply to join, to be responsible for leasing stores, decorating, operating, issuing and buying subsidies for e-tobacco licenses.This is equivalent to the brand side supporting individuals to join the store.
Stores have lowered the threshold for e-cigarettes, giving even inexperienced part-timers the chance to participate in e-cigarette sales offline.But in the race for access, economists are following suit.
E-cigarette brand scientists, known for their high subsidies and marketing spending, are also promoting specialty stores this year.According to xue jia, a franchising company, the subsidy for opening a boutique is less than 15 square meters, with a subsidy of 15,000 yuan, and the subsidy of more than 15 square meters is more than 30,000 yuan.
Add: Guangdong . China