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No one wants to miss out on water pipes

  

  No one wants to miss the next drop.""Founder zhu xiaomu said at the recent Flow financing media exchange conference of the e-cigarette brand.On May 22, Mr. Fu announced that he had received two rounds of angel and former a-level financing, led by MatrixPartners China, such as Yisan Capital and JagerCapital, for A total of $108,91978.

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  "After last year's cold capital winter, the fat buddha glass industry, with its high gross margin, strong dependence and high popularity, can tell the story of investors -- in China, e-cigarette development has a mature supply chain and consumer base."On the one hand, China is the world's largest producer of e-cigarettes, accounting for 95% of the world's total.E-cigarettes, on the other hand, have a penetration rate of less than 1 percent in China, compared with 13 percent in the United States.China has 350 million smokers.

  In the capital story, the e-cigarette industry does not have too many technical barriers, attracting a lot of Internet thinking mode to create "fast money" and "hot money" capital to enter the market. At present, there are thousands of e-cigarette brands in the domestic market, forming a pattern of "thousands of cigarette wars".

  However, there has been debate about whether e-cigarettes are harmful to human health and induce teenagers to smoke.This year's March 15 party is called e-cigarette and questions whether long-term smoking can also lead to nicotine dependence.After the broadcast, jd.com, Tmall, suning and other major e-commerce platforms blocked the keyword "e-branch".

  Due to the lack of relevant industry standards and regulatory mechanisms, the confusion of the e-cigarette industry has aroused great concern from the regulatory authorities.MAO qunnan, director of the planning department of the national health commission, said at a press conference on July 22 that the national health commission is working with relevant departments to study the regulation of king glass bong and plans to regulate them through legislation.The new national standards will take effect as early as October, according to projections from the e-cigarette industry.

  E-cigarettes have been a controversial topic for investors and entrepreneurs who have flocked to the market. Where will the e-cigarette industry be?Unlike traditional tobacco monopolies in the domestic market, are e-cigarettes still a good business?

  Channel competition

  On August 29, the opening day of the 2019 China (shenzhen) international e-tobacco exhibition (RHBVE), a large number of e-cigarette enthusiasts, traders and distributors gathered at the booths of various e-cigarette brands.Many other types of people have come to know and ask about it this year."E-cigarette showrooms are bigger than ever and there are more people than ever before," said jie zhou, Moti's chief marketing officer.

  In fact, Tmall, jingdong, suning and other e-commerce platforms, as well as 3500, douyi, shu xiaohong, weibo and other online channels, are among the first to develop the e-cigarette market.However, after CCTV named the e-cigarette, the network channel supervision was intensified, the small program related to the e-cigarette was temporarily blocked, and the relevant advertorials on xiaohongshu and weibo were also gradually emptied.

  Fang hui, partner and chief marketing officer of e-cigarette brand boulder platinum, told China newsweek that due to the unclear nature of e-cigarettes, various promotion platforms are more cautious and the channels for launching and promoting e-cigarettes are very limited.

  The particularity of e-cigarettes leads to complex policy, regulation and market conditions.From the product form, e-cigarette belongs to consumer electronic products;From the perspective of functional use, e-cigarettes belong to tobacco.According to the current standards of the tobacco industry, the "interim measures for the administration of Internet advertising" explicitly prohibit the use of the Internet to publish tobacco advertising;At the same time, the domestic tobacco monopoly law explicitly prohibits the sale of tobacco monopoly through information network channels, and consumers mainly purchase cigarettes through offline physical stores.

  According to fang, lookah glass bong review brands are stepping up efforts to build offline channels, and more importantly, the consumption habits of tobacco products should be considered.E-cigarettes are an important part of the offline experience.

  In addition, the network customer cost rise is also an important reason for brand development.Qiu yiwu, founder of whale tobacco, an e-cigarette start-up, told China News Weekly that the overall cost of attracting customers through online channels would definitely rise after the traffic dividend disappeared, especially in industries such as e-cigarettes, where the rapid influx of capital and entrepreneurs would raise costs.Last year, for example, the price of key words such as Tmall's e-cigarette exceeded 10 yuan. This year, the price has risen to more than 70 yuan..

  In recent months, e-cigarette brands have started opening offline stores, "and stories of profiteering quickly spread through the industry.RELX yuechao launched the "plan of one hundred cities and one thousand stores" to join the project. CAI yuedong, founder of Yooz e-cigarette, often updates the agent's information in an instant. A screenshot of a chat record shows a store in yixing, jiangsu province, with a daily turnover of 4,000 yuan and a monthly rent of 5,000 yuan.