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  The situation facing the e-cigarette industry is becoming more and more serious.

  At present, there are dozens of self-owned stores cooperating with the company, most of which are unable to open stores, with little traffic, but they also face the pressure of store rent.Ken, co-owner of gimme's glass bongs from china brand, told bullet finance.

  "It's not just the sales side, but also the ability of the manufacturer to guarantee supply."In the case of the epidemic, road closures everywhere affected logistics.If the outbreak spreads again, there will be a fear of disruption to goods because current production cannot resume.

  At the same time, it has slowed the offline expansion of e-cigarette companies.

  Seibu has opened 25 branded stores between November 2019 and the Spring Festival, and plans to expand to 50 by march, CEO Chen min told bullet finance.After the outbreak, many shopping centers were closed, which had a huge impact on their plans to open stores.

  The cold is particularly severe for the e-cigarette industry, which has struggled in the past with strong regulation in 2019 and then "got worse" with the arrival of 2020.

  Many practitioners agonize over whether e-cigarettes will finally see the light of day.

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  Until 2018, e-cigarettes are still a "quiet and rich" business.

  As early as 2016, McWeill's net profit reached 125 million yuan.However, most of the lookah glass bongs market at the time was overseas and did not attract much attention from domestic capital.

  At the end of 2018, us e-cigarette company Juul won $2bn in annual awards.In the same year, McWeill's revenue soared to 3.434 billion yuan, with a net profit of 785 million yuan, more than its total revenue in 2016.

  The wealthy-creating effect has emerged, including luo yonghao, founder of Smartisan, CAI yuedong, founder of "uncle tong dao" and many other overnight hits, as e-cigarettes have gradually been stripped from their niche market.

  Even the naming of the "3.15" party in 2019 has not affected the popularity of e-cigarettes.According to media reports, in the first three quarters of 2019, 35 e-cigarette brands in China received financing, with a total amount of more than 1 billion yuan.

  With the help of capital, e-cigarettes have become widely known.But some of the confusion in development has also hastened the arrival of regulation.

  From the global e-cigarette domestic regulatory wind "base" shenzhen wind.On October 1, 2019, shenzhen took the lead in implementing a ban on e-cigarettes;On the 15th of that month, shenzhen issued the country's first e-cigarette ticket.

  If China follows suit, it will undoubtedly narrow the audience for e-cigarettes.As an emerging product, e-cigarettes were first introduced to the market as a smoking cessation product.Consumers have mostly shifted from traditional smokers.Before that, e-cigarettes were not banned in public places, so some smokers brought them to public places for smoking.

  Young people keen to follow the trend are also an important part of the e-cigarette consumer base.Over the past two years, ads have drawn more young people to e-cigarettes by portraying them as cool games that are healthier, higher-end, more fashionable and younger.

  On May 30, 2019, the Chinese center for disease control and prevention released the results of the 2018 China adult tobacco survey.The smoking rate among Chinese aged 15 and over dropped to 26.6 percent from 27.7 percent in 2015.

  But the number of e-cigarettes has increased significantly.The percentage who had heard of lookah glass for sale rose from 40.5 percent to 48.5 percent.E-cigarette use rose from 3.1% to 5%;The proportion of e-cigarettes has now risen from 0.5% to 0.9%.

  Significantly, the survey found that the majority of e-cigarette users were young adults, with 15 - to 24-year-olds using 1.5 percent of the devices.The most important use of e-cigarettes was the Internet (45.4 percent).

  In China, the number of people aged 15 and over who use e-cigarettes is about 10 million."Xiao Lin, a researcher with the tobacco control office of the Chinese center for disease control and prevention.

  Restricting the use of e-cigarettes by minors has become the norm at the regulatory level.On November 1, 2019, the state tobacco monopoly administration and the state administration for market regulation issued a "notice on further protecting minors from e-cigarettes," stipulating that e-cigarettes should not be sold to minors, sold over the Internet or advertised on the Internet.

  The world is hot and cold, and on the other side of the ocean, the regulatory winds are blowing.The us food and drug administration (FDA) said on Tuesday it will temporarily ban the sale of e-cigarette products such as fruit and mint in an effort to curb the trend among teenagers.