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The back of an water pipes

  

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  The price of nicotine has risen sharply.In the second half of last year, it was only 800 yuan per kilogram.By June this year, prices had risen to about 2,500 yuan per kilogram.Even so, getting enough nicotine is getting harder.

  This makes practitioners anxious.This is not just the result of market regulation, but a direct signal that big bosses are selling.

  Nicotine, the lifeblood of e-cigarettes, is tightly controlled by Chinese tobacco companies.The company, which buys more than a dozen nicotine factories in the tobacco industry, has total control over the price and supply of the drug.

  The national will is the sword of Damocles, hanging over the glass pipes industry.

  People who dry e-cigarettes go barefoot.Xiaomi has privately explained to the 36kryptonians why it doesn't make e-cigarettes.Xiaomi is said to have produced e-cigarettes several times this year, which xiaomi officials have steadfastly denied.

  So far, wang sicong has not set up a company or brand to produce cool water pipes.Some people familiar with wang sicong's e-cigarette company speculated that sichuan might wait for the "new national standard" to be lowered before taking the next step.

  Policy is the ultimate proposition.

  In June, the official website of the standardization administration showed that the mandatory national standard for e-cigarettes (the new national standard) had entered the "approval process".Since then, speculation has never stopped about which month the formula will appear in the new national standard, with two of the industry's most popular versions in August and October.

  Many brands have decided not to wait for the policy to fail.

  A resume manager told the 36kr that they received a draft of the new national standard from smokers and thought they had jumped on the opportunity, but tested it in circles and found, "everyone already has it.

  The draft consists of 68 pages and is divided into seven parts, including a picture and a text definition, as well as requirements for e-cigarette smoke, cigarette oil, release, labeling, etc.Instead of waiting half the time, executives say, they "felt pressure that was out of their control."

  Of interest is that nicotine in tobacco oil is limited to 2 per cent - most e-cigarettes in China have a nicotine content of between 3 and 5 per cent, up to 6 per cent.In the UK, doctors can recommend e-cigarettes as a smoking cessation device, but three years ago British policy stated that nicotine levels should be less than 2%.But this will make smokers feel less energetic and less happy.

  The draft also limits 119 raw materials, compared with about 1,700 in the food industry.In addition, acetaldehyde (no more than 0.2 PPM) is limited to very low prices, as acetaldehyde does not exceed 0.2 PPM.

  One e-cigarette brand told 36 Kr that it had received the draft several months ago and had so far been afraid to talk to investors, fearing risk and follow-up financing.

  "If the draft is implemented strictly according to this standard, 90 percent of the players in the market may not be able to do this, except for the first few brands," said a researcher at the tobacco plant.He called the draft "draconian".

  In addition, tobacco control is a global trend.Profits and taxes first went negative in 2015 after China banned smoking in all indoor public places in Beijing, Shanghai and shenzhen, then proposed cutting the country's smoking rate to 20 per cent by 2030.

  More important is how countries set tax rates on oil rigs.

  Nearly all countries impose heavy taxes on tobacco because of the health risks.At present, the tax on e-cigarettes is still based on a 13 per cent value-added tax on ordinary goods, but that is unlikely to last long.Krypton has heard unsubstantiated claims in the industry that policy makers have discussed the possibility of a 300% tax on electronic smoke grenades.

  Once taxed heavily, the e-cigarette business could shift from "selling white powder" to "selling cabbage".